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Thus, various aspects of service management are described in the works of such authors as: Alekhina E.S., Gornostaeva Z.V., Gribov V.D., Gukova O.N., Duvanskaya E.V., Komarov N.M., Leonov A.L., Naumova E.V., Perter M., Udaltsova M.V., Chulkov V.O., Yastrebova E.N., etc. The theoretical and methodological basis of the research is comprised by scientific works of national and foreign authors. 13 Larman and Vodde, 2008, p.85 Larman and Vodde, 2010, p. Specificity of service also manifests in the necessity of considering relation between types of service operations and their quality and volume on the one hand, and type of production on the other hand (Ostrovsky and Volin, 2008, p. Besides, the problem is reinforced with availability of wide range of limitations of different types that make impact on freedom of choice in the area of service (Gribov and Leonov, 2011, p.18 Komarov and Chulkov, 2014, p.17 Udaltsova and Naumova, 2011, p.
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There are many goal-setting methods having own specific features and sphere of application, which requires intelligent selection with account of service specificity (Gordeyeva, 2015 Lukyanova, 2006 Prigozhin, 2010 Shevtsov, 2016).
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As a rule, the executives far not always understand what to begin with, how to set goal of service and how to unfold it to the system of subgoals. The key problem of modern companies is the complexity of service organization by virtue of insufficient information awareness of executives about current trends in the sphere, big number of factors having impact on service effectiveness, lack of resources and time for the organization, insufficient integration of service into system of sales. Palabras clave: Limitaciones, recursos, método, interacción, medidas innovadoras. También hay requisitos para la producción de empresas para diferentes niveles de servicio. Los autores del artículo representan modelos existentes de servicios de productos innovadores, ofrecen modelos de establecimiento de metas de los autores para el servicio de productos en la empresa, describen las limitaciones actuales y las condiciones de aplicación del modelo. Esto, a su vez, estipula la necesidad de una gestión del servicio orientada a objetivos y, en consecuencia, hace que los problemas de revelar indicadores clave de la actividad del servicio sean reales.
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La competencia internacional proporciona la necesidad de poner énfasis solo en el servicio. En el contexto moderno, el servicio es uno de los principales fuentes de ingresos para los fabricantes de equipos. Su objetivo implica los parámetros de destino del servicio del producto como un elemento de la actividad de innovación de la empresa. Esto es lo que comprende la relevancia del trabajo. La redundancia de ofertas en el mercado hace que las empresas busquen ventajas competitivas adicionales para enfatizar sus productos entre la mayoría de los similares. Keywords: Limitations, resources, method, interaction, innovative measures.Įl nivel de servicio predetermina la tendencia del consumidor a adquirir el producto.
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There are also requirement to production of enterprise for different service levels. Authors of the paper represent existing models of innovative product service, offer authors’ goal-setting model for product service at enterprise, describe current limitations and conditions of applying the model. This, in turn, stipulates the necessity of goal-oriented service management and, correspondingly, makes issues of revealing key indicators of service activity actual. International competition provides the necessity of putting emphasis just on the service. In the modern context the service is the one of significant sources of income for equipment manufacturers. Its goal implies target parameters of product service as an element of innovation activity of enterprise. This is what comprises relevance of the work. Redundancy of offers at market makes companies seek for additional competitive advantages to emphasize their product among the majority of similar ones. Level of service predetermines consumer’s tendency to acquire product. Determination of target parameters of product service as an element of innovation activity of Enterprise Determinación de los parámetros objetivo del servicio del producto como un elemento de la actividad de innovación de la empresa